Posted May 31, 2012 by Bev Barker | 21 Comments
The 175-year-old New Orleans Time-Picayune newspaper announced it would "switch to publishing three days a week instead of daily starting in the fall and plans to increase its focus on online news in the fall." The Times-Picayune "remains one of the nation's most successful newspapers." Yet "newspapers have yet to learn how to make online advertising as profitable as its printed counterpart."
This is yet another "page turning in the chapter" of the demise of U.S. print newspapers. Check out the list of newspapers in the United States by circulation.
Companies are going online at cheaper rates to buy Adwords and other digital marketing tools as they relate to Google search. But that may not be the answer for other social media platforms like Facebook. Time will tell and time moves faster and faster in the digital/mobile world.