BevLog

New Year. New Media.

Early predictions are clear. The old mass media versus social media share will continue to erode in the year 2010. One big kick off is Pepsi's recent announcement that the company is not buying any beverage :30 TV spots on Super Bowl XLIV letting Coke continue to play that game.

Instead, Pepsi promises to "Refresh Everything" and is actively inviting visitors online to sign up as fans for a cause on PepsiCo's new Facebook page.

Now it seems like every day is "TGIF" (Twitter, Google, Internet, Facebook). Advertising spending in old media - newspapers, magazines and radio - has been declining due to the uncertain economy, consumer spending and tight budgets. Rising popularity in social media is fast and furious in spreading buzz.

Google Search is one service I provide in my copywriting business to speed research, spot trends and learn about the latest changes in search engine optimization (SEO). It all helps me write easy-to-read Web site content and news releases for small business clients. Thought for 2010 I'd start a blog and share some of the posts and insights I run across. They could be smart, fun or even controversial like "Are Social Media Experts Snake Oil Salesmen?"