BevLog

It's official. This year marks the first time ever that advertisers have spent more online than on newspaper ads. This is according to new data from eMarketer.

I think the relentless trend of spending more time on the Web calls for a new (e)white paper from Insights Marketing News: "Mommy, what's a newspaper?"

TIME magazine is trying to keep up with the times. But choosing Mark Zuckerberg (CEO of Facebook) last week as "Person of the Year" for 2010 is really reaching. Another example of the old mass media tring to keep up with social media. TIME has been betting on who's going to go down in history for 84 years.

Then again, maybe Facebook is getting a little old? Since 2008, the fastest growth on social networking sites like Facebook has come from Internet users 74 and older.

"The medium is the message." Marshall McLuhan

In the old days of mass media, "60 Minutes" first aired on Sept. 24, 1968 with Harry Reasoner and Mike Wallce on CBS TV - 42 years ago.

On Sunday, Leslie Stahl interviewed 26-year-old Mark Zuckerberg, CEO of social networking site Facebook. Who was watching "60 Minutes" compared to 500 million people who use Facebook online in 70 languages?

Zuckerberg made his appearance one day before the announcement of the redesign of your Facebook profile page. See "A Tour of Facebook's Redesign" with Joe Akbrud, the "social media wizard at CBS News."

Question: Why did Zuckerberg agree to appear on "60 Minutes" - the old, mass media TV?