Posted April 27, 2010 by Bev Barker | 0 Comments
As you know, the newspaper business continues to lose money (advertising revenue and paid subscriptions).
On April 19, The Washington Post launched "Capital Business," a Monday insert ONLY to paid subscribers which features "deeper, richer coverage of the local business scene" according to Dan Beyers in his editorial on April 26.
The first four print issues of "Capital Business" are free to subscribers. After that it will cost subscribers an extra $49/year. Right now it appears free online, but my guess is that it will only be accessible for paid subscribers after that.
If you're curious, take a look at the second issue.
Posted April 24, 2010 by Bev Barker
Video is going wild online now. But it may come as a surprise that a recent study shows that online (video) commercials score higher in every recall measure - general, brand, message and likability - than on TV. "The research also said curiosity is a factor." How much time do video ads take per hour online? Four minutes vs. 10 minutes on national TV.
P.S. One big reason? "The inability of the online user to skip ads versus that of tradtional TV where (one-third of) viewers can fast-forward through them."
Posted April 14, 2010 by Bev Barker | 0 Comments
Interesting that Twitter announced a potential "solution" for no $ business model. "Promoted Tweets" are now ads online. There was plenty more buzz on this all over online.
Twitter blogged this about the news. Stay tuned.
Posted April 05, 2010 by Bev Barker | 0 Comments
Apple's iPad and apps are making headlines. Here's one story from MediaPost with some very positive predictions for how fading newspapers, magazines and TV could "venture" in. Also help yourself to lots of links there. And the possibility for PAID subscriptions looming in the near future? I still say, "Show me the money."
What's the really "Big Picture" here? Some analysts forecast "the mobile Internet will be at least double the size of the desktop Internet by 2015."