Posted July 18, 2011 by Bev Barker | 21 Comments
An app developer looking to fill up his new Google+ circle (of followers) launched his marketing campaign by placing an ad on Facebook. "Add Michael to Google+." He added a fun photo and catchy keywords to help. Facebook took action and sent the app developer a message, "Your account has been disabled. All of your adverts have been stopped and should not be run again on the site under any circumstances..." and more.
TIME Techland picked up the news of the "disabled Google+ ad" two days later. Ironically, (reported on July 5) "the most followed person on Google+ is Mark Zuckerberg." Apparently without the help of any "adverts." But this is only the beginning of the Google+ vs. Facebook social media marketing battle.
Posted July 04, 2011 by Bev Barker | 2 Comments
I think the Google "doodles" are fun and a very flexible way to play on brand imaging. Just saw the one that's posted on Google today to celebrate the 4th of July and how it reflects (pardon the pun) on America "from sea to shining sea" - branding/advertising/marketing (old school) from a social media (new school) point of view.
The online article in SearchEngineWatch contains another element of today's (free vs. paid) "user-generated content" and that's typos. Can you find the one I saw?
Happy 4th of July!