Posted February 29, 2012 by Bev Barker | 1 Comments
A friend of mine called yesterday afternnon. She was upset about a story in The Washington Post about how Google plans to unify privacy settings and "will begin Thursday creating far more comprehensive profiles of its users by following their activities across the company's Web sites" including Gmail.
Google will create "far more comprehensive profiles of its users" by tracking their activities across Google websites. It will help Google search and track behaviors to enable Google "to sell ads better suited to its customers' tastes." So much for "privacy?"
She read to me, "Users won't be able to opt out." Google says if they don't like it, "they can avoid signing into their accounts or stop using Google altogether." Gmail started eight years ago and made a leap ahead of AOL and Hotmail fast. Free, unlimited storage and easy to search for past messages.
But my friend was not happy with Google's new "privacy shift." Especially because her 16-year-old granddaughter has Gmail and probably "wouldn't have a problem" with Google "profiling her." This gives a whole new dimension to "generation gap" - "Gmail gap." (Leap puns intentional for Leap Day today.)
Posted February 20, 2012 by Bev Barker | 1 Comments
Two weeks ago, Frank, leader of Loudoun Chamber's "Growing Your Business Luncheon," asked me to participate in a three-person panel coming up (February 21). My topic: Public relations (PR). So just for fun, I went online to see the definition of public relations. Merriam-Webster: "The business of inducing the public to have understanding for and goodwill toward a person, firm or institution." But I use Google Instant (where suggestions pop up while you're typing the query) and found out that the Public Relations Society of America (PRSA) is in the process of announcing "A Modern Definition of Publiic Relations." (Scroll down to see "Public Relations Defined - Candidate Definitions."
I was surprised to see PRSA asking for the public to vote on its three final candidates for defintions. Ah-ha moment! PRSA is distributing its own PR. But not all of it is good.
Yes, public relations is changing for many of the same reasons that advertising has as I've posted in the past. Print newspaper and magazine ad revenues started falling off fast several years ago. Now newspaper staff cuts mean fewer editors and reporters are there for companies to pitch. Mass media is no more. Today it's one-on-one relationships. I think public relations is moving fast-forward to social relations.
Posted February 04, 2012 by Bev Barker | 12 Comments
For the first time, the Super Bowl will be streamed live online and to mobile. Super Bowl TV commercials, already notoriously popular will have a huge added dimension to get the buzz going.
There will be a lot of other firsts for this Super Bowl. A :30 commercial averaged a record $3.5 million. Some sold for as much as $4 million. More than 50% of the spots this year are already available online. That used to be taboo in the old days of mass media. Today, social media is the way to get a head start in the advertising "game."
Even Advertising Age is admitting the old game is over - it's "the Dawn of the Relationship Era." I think there are some good marketing ideas in the article, but the name Advertising Age has now "aged" itself for good. I wonder if Crain Communications (the publisher) is going to take this opportunity to change the name to go along with the changing times? "Social Media Moments" comes to mind...